Hallyu! The Korean Wave
- 4th April to 17th August 2025
- Museum Rietberg, Zurich
Hallyu! The Korean Wave showcases South Korea’s vibrant and diverse pop culture. Since first emerging in the late 1990s, this phenomenon has spread to all corners of the world. With over two hundred objects on display, the exhibition not only explores the genesis of hallyu and its links to traditional Korean art but also highlights its global influence on artistic fields, including pop culture, films, fashion, and media. This thematic exhibition presents a dazzling kaleidoscope of South Korea’s artistic and cultural history from K-pop costumes and famous dances to unforgettable film props, music video clips, beauty trends, and fashion made in Korea. Works by media art pioneer Nam June Paik, a recreation of the set from four-time Oscar-winning film Parasite, a Google Art Dance Room where visitors can learn K-Pop moves and dance along with well-known choreographers, and the fascinating revival by South Korean pop stars of iconic hanbok dress are just some of the highlights awaiting visitors at the exhibition.
Following highly successful stops at the Victoria and Albert Museum in London, the Museum of Fine Arts in Boston, and the Asian Art Museum of San Francisco, Museum Rietberg is the only venue in Europe displaying this spectacular exhibition, originally conceived by the Victoria and Albert Museum.
